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OC1935, is the acronym for Ourivesaria Conceição, founded in 1935 in Cartaxo, by António da Conceição, grandfather of the current owners.

This is now the third generation that is managing the store's destinations: from the Conceição grandparents it passed to the parents of the current owners (Ermelinda and Amândio Pina) and now to their daughters.

Currently, the store remains located in its original location in the city of Cartaxo, despite having already undergone several renovations as a result of adaptation to current times.

Ourivesaria Conceição prides itself on having, until today, available to its customers with quality and prestige products.


In the physical store you will find the trust of traditional commerce combined with a wide range of silver and gold jewelry, decorative items and watches.

Among the range of services offered, we can count on jewelery and watch repairs (some carried out on the spot) and the purchase of used precious metal, for which we have our own appraiser.

In June 2020, the store underwent a profound refurbishment, focusing on tradition, but making the environment more spacious, welcoming and functional. New products and brands were also added to meet the demand of its customers.


As part of this adaptation to new times, there is also a presence on social networks and online commerce, which includes this site.

These latest developments are part of a project co-financed by the SI2E Program of - PT2020 - Alentejo 2020 - European Structural and Investment Funds of the European Union with the ESF and ERDF component: ALT20-06-5141-FEDER-000854 - Modernization of a traditional retail establishment in the jewelery sector and development of an online sales channel. ALT20-06-4740-FSE-000637

Company: Conceição & Pina, Lda

Address: Batalhoz, 14ª, 2070-071 CARTAXO

NIF: 500841560

CAE: 47770 e 47910

Activity licenses: T1834 e T1803 (Retalhista de Ourivesaria, Site e meios de comunicação à distância)